A “Do It Yourself” Guide to Content Strategy, by Jonathan Kahn

My presentation on the Content material Technique Discussion board 2010, in Paris.

You’re an online skilled: a designer, developer, data architect, or strategist. Your staff has the net design disciplines coated: analysis, technique, person expertise design, standards-based growth, and challenge administration. However one thing’s going mistaken together with your initiatives; the person expertise simply isn’t assembly your expectations. You’re fairly positive why: there’s an issue with the content material.

You realise that your staff may use some assist from the self-discipline of content material technique, however for no matter cause, hiring a devoted content material strategist isn’t a possible choice. So what are you able to do so as to add some content material technique to your initiatives?

Find out how internet professionals can practise content material technique for ourselves, by means of advocacy, improved design processes, and neighborhood engagement. And when we have now the luxurious of a devoted content material strategist, find out how we are able to have interaction with the self-discipline in our on a regular basis follow.

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